As the realities of the global economy begin to sink in, many communities find themselves at a crossroads. Certainly as a nation we have a broad range of industries, but think about how many communities rely on only one plant or one industry cluster for employment, which on a larger scale is the scenario of Detroit. This arrangement may make sense from a population density perspective, but how does it ensure the standard of living and longevity of that particular community? No matter how great of a role a company has played in the lifeblood of a community, when business models, regulations or product demand changes, to remain viable a company must look out for itself. How can communities protect against this yet attract businesses at the same time? The development of a globally aware strategic plan is needed. Such a plan would include many of the elements already in place in a community; a tactical shift in marketing, a redefined vision and an ongoing, honest assessment of what is working and what is failing.
THINK STRATEGICALLY
Communities need to think globally while developing locally. Essentially examine what your community’s strongest attributes are. Is it workforce availability, educational attainment, access to infrastructure, quality of life, etc.?
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